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ULTRA VIOLET, THE COLOUR FOR 2018

Pantone® has just unveiled the colour of 2018: Ultra Violet, a calm and thoughtful purple that transmits tranquillity illuminating the path of the new year and its events.

Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, spurring us to a wise introspection and escape from the frenzy of the world around us. Pantone® explains here the characteristics of Ultra Violet and the inspiration that led to this choice.

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