The Countdown begins..

The 16th Bendura Bank Snow Polo World Cup Kitzbühel 2018 starts on Thursday, 11 January and is set to be bigger and better than ever before. Celebrities, polo fans and international polo professionals will gather in the Austrian Alps for the highlight of the winter season, where six of the world’s best snow polo teams will battle it out for the coveted trophy between 11 – 14 January, in three days of exciting, fast-paced and unique polo

Over 100 horses and 18 players from six nations will be taking to the immaculately prepared Kitzbühel Snow Polo Arena for the tournament of the month. This year’s event will host not only a remarkable plethora of players, but a distinguished selection of renowned personalities, celebrities and VIPs. Personalities just as Simone Ballack, Paul Janke and Jenny Elvers, who are invited by the shoelable Serfan, as well as more VIP's, well known from TV, movies and fashion, are expected. Polo lovers will definitlely enjoy the event, as it's even bigger and better than ever before. The VIP-tent, in which the guests can enjoy beverage by Schweppes and Ciroq, as well as the exclusive white caviar by Bogler, is also bigger than ever. On Saturday evening the tent will transform for the exclusive Gala Night into a glamourous event location. In the course of the Gala Night a fashion show of the brand Serfan will take place, which will be opened by a dance of the "Let's Dance"-stars of the last years.

For another year running, the competition will host a renowned and faithful collection of sponsors supporting this long-standing event. Bendura Bank lead the sponsor’ board, joining the other distinguished team sponsors Bernd Gruber, Engel & Völkers and Polo Club Kitzbühel, as well as 2017 additions Maserati and Corum, welcoming fans. Further great brands like S.T. Dupont, Cohiba, A-Xoc und One & Only support the event. Partner Serfan Boots will open a pop-up store on Saturday at 3pm, in which a couple of the VIP's will be serving on the counter for a good cause. Also they will be available for interviews and photos.