TUDOR ANNOUNCES DAVID BECKHAM AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR
One of the most admired, gifted and successful football players of all time,a philanthropist, an entrepreneur and a global style icon, David Beckham, has been announced as Tudor’s new brand ambassador.
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen TUDOR while achieving the extraordinary on land, ice, in the air and underwater. This signature also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed. It finally tells of the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry.
DEVOTED TO THE CLASSIC
David Beckham is a multifaceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says. A long-time wristwatch lover, he came to know TUDOR through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to TUDOR by the attention to detail I could see in their watches. I then learned about the history of the brand.
One of adventure, pioneer diving and daring expeditions. I was instantly hooked”. David Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel Manufacture calibre drawing upon TUDOR’s diving and motorsports heritage.
