EFFORTLESS EVERYWHERE
After months of teasers, the hotly anticipated Rolls-Royce SUV is finally here. Meet the Roll-Royce Cullinan, the British luxury car-maker’s first ever SUV in its 112-year long history. With a starting price of $320,000, it is the most expensive and most lavishly appointed utility ever built.
When Rolls-Royce announced three years ago that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build “The Rolls-Royce of SUVs”, with luxury, performance and usability not seen before in the SUV market. Many of these customers were younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.
The Rolls-Royce Cullinan is Rolls-Royce as it’s never seen before. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.
Named after the world’s largest raw diamond, the Cullinan Diamond, which sits in the Queens Royal Septre & brooch was found in South Africa over a century ago. Designed and engineered from the ground up the Cullinan uses a new architecture in a wholly different manner to deliver an iconic design and presence. The component parts were reconfigured into a spaceframe that was higher and shorter whilst also delivering a completely new feature never seen before on a series production Rolls-Royce a tailgate.
A host of other cutting-edge technology makes Rolls-Royce Cullinan the most technologically advanced car of its type in the world. Further equipment includes: Night Vision and Vision Assist including daytime and night-time Wildlife & Pedestrian warning; Alertness Assistant; a 4-Camera system with Panoramic View, all-round visibility and helicopter view; Active Cruise Control; Collision Warning; Cross-Traffic Warning, Lane Departure and Lane Change Warning; an industry leading 7x3 High-Resolution Head-Up Display, WiFi hotspot, and of course the latest Navigation and Entertainment Systems.
To discover more visit www.rolls-roycemotorcars.com
